Shifting Narratives: Centering Race in Defining and Measuring College Value

This is a pdf of a powerpoint presentation given at the Tomas Rivera Policy Institute on college access marketing, with specific examples of marketing campaigns from across the country.

The Institute's first major publication, Money For Nothing, brought national attention to the practice of "recycling" student loans with a guaranteed 9.5 percent interest subsidy. Until public attention was focused on this abuse, some lenders were collecting over a billion dollars a year in payments from the U.S. Treasury that have since been deemed inappropriate.